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Understanding color meanings as a real estate agent is essential when you are establishing a business profile. Color psychology affects our lives in so many ways, yet we often don't realize the impact of our color choices for our website, stationery, signage, marketing, and even clothing.
The Impact of Color
Understanding color in business gives us a great tool to create the brand image we desire.
In applying information about color meanings in business to enhance your marketing, do not use any color on its own; use a complementary color with your main choice, as overuse of any one color can destroy the positive effect you are looking for.
RED
People LOVE to use red! Red calls for action to be taken. It's high energy and demands attention.
Orange
Orange is a color of adventure that inspires and creates enthusiasm. It is optimistic, sociable, and suggests affordability.
Yellow
Yellow is an illuminating and uplifting color that stimulates our analytical processes and assists with mental clarity.
Green
I know what you are thinking.... MONEY! Actually it's quite the opposite; green is associated with nature, health, and healing. It balances the emotions and inspires compassion.
Turquoise
Turquoise balances and recharges the emotions. It inspires good communication skills and self-expression.
Blue
Blue is the safest color, as it implies honesty, trust, and dependability.
Purple
The color of kings! It implies wealth and quality.
Gold
A great compliment to purple! Gold is associated with value, luxury, and prestige.
Silver
Silver is a modern sophisticated color with a degree of mystery about it.
Black
Black is the color of authority, and in excess it can be intimidating and unfriendly. Thus, a black suit is great, but lose the black shirt with the black tie look.